
The Eden Square Live Mannequins show has taken Phalaborwa by storm, captivating shoppers with its unique and entertaining concept.
Launched on Wednesday, the show aims to entice shoppers during the festive season, featuring local models showcasing the latest fashion trends from various stores at the centre.
The event has garnered support from all clothing stores at Eden Square, including Markham, Truworths, Identity, Pick n Pay Clothing, Foschini, and Exact.
The models, who are all from Phalaborwa, include well-known national models such as Bongane Malobane, Thapelo Tips Motimele, and Tshepo Moraba, as well as female models Zinhle Mkhabela, Kamogelo Mokoena, and Zinhle Khambule.
According to Dipuo Malatji, Eden Square’s Marketing Manager, the Live Mannequins show campaign was designed to highlight the festive offerings of stores at the centre, providing visibility to their fashion ranges.
By featuring local models, the event aims to make fashion more relatable and accessible to shoppers, ultimately influencing their purchasing decisions. The show also offers a fun and entertaining experience for shoppers.